Our Management TeamWe are experienced and competent professionals with a passion for success and accountability....
Our Management Team
Meet the SMS Management Team Our team is made up of experienced and competent professionals with a passion for success and accountability.
Our key executives have served as head of research and insight in multinational organizations as well as held key responsibilities in leading research and strategy consultancy agencies.
Ralph Anusionwu is the Principal Project Coordinator and lead consultant of the SMS work team. He has had over 2 decades of management consulting, marketing research as well as business development and project management experience.
Ralph worked with Nigerian Breweries for over ten years as the pioneer market research and intelligence manager and built that marketing unit to become a major plank in the company’s commercial excellence and planning function.
Ralph also pioneered and developed the market research and insight functions of Cadbury to international pedigree, leading the department for 5 years with outstanding results.
Before the Cadbury and Nigerian Breweries experience, Ralph has had over 5 years of management and market research consulting experience, helping major companies gain significant market shares and advantages.
Between 2008-2009 Ralph served as commercial strategy consultant for Guinness, guiding major repositioning of the Sales and Marketing team towards becoming more competitive and market-driven through the application of targeted and customized performance measuring tools as well as building the necessary skills set and attitudinal disposition for improved marketing productivity
Ralph served as the founding Secretary General of the Nigerian Market Research Association.
Peter Emordi - Field Operations Manager
Peter holds a post graduate diploma in Administration and has over two decades of fieldwork and data gathering supervision and management experience.
Having supervised hundreds of field data gathering in Nigeria and some African countries, he is very familiar with proven fieldwork management and control procedures.
Peter brings a lot of experience in field interviews, mystery shopping techniques and recruitment of candidates for In-depth interviews and focused groups.
Peter is a member of many professional bodies including NIM, NiMRA.
Peter Coordinates our Field operations and data gathering.
Oluwole Akintola – Data Processing Manager
Oluwole Akintola is an experienced data analyst/consultant in marketing research with proficiency in QPSMR, SPSS, EPI DATA & QUANTUM.
A graduate of Statistics, Oluwole has over Eight years of data processing and analysis experience. He has handled several data processing & analysis jobs for both national and international organizations.
Oluwole comes with depth and dexterity in data management and integrity evaluation, effectively deploying his experience in data capture, editing, conversion, tabulation and analysis.
With his special competences and expertise, Oluwole effectively coordinates and manages our data processing function
Ruth Mpamaugo – Research Executive
Ruth holds a B. Eng. honours in Materials & Metallurgical Engineering and is a Microsoft Certified IT Professional.
She has worked for Raw Material Research & Development Council in Abuja and Consulted for Trump Resources , a construction Company based in Abuja.
She comes with in-depth knowledge on information technology and brings an analytical point of view to our Research processes.
Janet I Ejiofor – Research Executive
Janet is a graduate of Mass Communication with outstanding skills in writing and other aspects of communications. She worked at Murhi International Television and was the Editor -in-chief of Excel Magazine. She deploys her editing skills in producing reports that are clean and clear.
She handles the front office and provides good customers service to all our contacts. She has worked for Raw Material Research & Development Council in Abuja and Consulted for Trump Resources , a construction Company based in Abuja.
Sunny O Iguisi – Research Executive
Sunny holds a B. Eng. honours in Production Engineering, He has relevant experience in Market Research spilling over 5 years from reputable agencies.
An amiable, articulate & passionate researcher, who has handled many Market Research assignments for different Clients.
Sunny posses good skills in New Product Development, Brand Health, Customer Satisfaction, Pricing, Concept & Product Testing and Omnibus Studies.
He brings to every research assignment good Project Management and leadership skills.
Sunny brings his excellent Project Management and leaderships skills to every research assignment.
Loveth Ezeokonkwo - Research Executive
Loveth as a Research Executive Possesses Significant Creative Analytic Strengths and positive Dynamism, She holds a B.Sc./Ed In Guidance and Counselling Psychology.
She is also Professionally Certified in Microsoft Office and Oracle 10g and 11g. She has Worked at Fountain Source ltd. as a Control Room Operator/Surveillance Personnel
She has Special insights into Human Behavior and Psychology, which Predisposes her to very Good Consumer Understanding and Client’s Relationship Management.
Temitayo Oluwasijuwomi serves as our client service executive. She holds a first degree in French and certificate in leadership management and productivity.
she brings a good level of creativity in our customers contact development.